Website Conversion Rate Calculator
Calculate your website's conversion rate and analyze visitor engagement.
Visitor Metrics
Total successful conversions
Total number of website visitors
Website Settings
Select your website type
Select analysis period
Conversion Analysis
Conversion Rate:
0%
Industry Benchmark:
0%
Performance Status:
-
Website Insights
Industry Benchmarks
E-commerce: 1-3% | Lead Gen: 2-5% | SaaS: 2-4%
Conversion Indicators
Higher conversion rate indicates better performance
Warning Signs
Conversion rate below industry average
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How is conversion rate calculated?
Conversion rate is calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100. For example, if your website had 1,000 visitors and 50 made a purchase, your conversion rate is (50 ÷ 1,000) × 100 = 5%. This metric helps measure the effectiveness of your website and marketing campaigns.
What is a website conversion rate?
A website conversion rate is the percentage of visitors who complete a desired action on your site, such as making a purchase, signing up for a newsletter, downloading content, or filling out a contact form. It's a key performance indicator that measures how effectively your website turns visitors into customers or leads
How to calculate conversion rate in sales & marketing?
Calculate conversion rate in sales and marketing by dividing completed actions by total opportunities at each stage. For marketing: (Leads ÷ Website Visitors) × 100. For sales: (Closed Deals ÷ Qualified Leads) × 100. Track conversion rates across your entire funnel from initial contact to final sale to identify optimization opportunities and bottlenecks.
What factors affect website conversion rates?
Website conversion rates are affected by page load speed, mobile responsiveness, clear value propositions, compelling calls-to-action, user-friendly navigation, trust signals like testimonials, pricing transparency, checkout process simplicity, content quality, and overall user experience. Technical issues, poor design, and unclear messaging typically reduce conversion rates significantly.
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