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Social Media Ecommerce Statistics: Your 2025 Guide to Driving Sales
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Ever found yourself scrolling through Instagram or TikTok and suddenly bought something cool right there in the app? That’s social media ecommerce in action, and it’s completely transforming how businesses sell and how we all shop.
If you’re a Business Development Representative (BDR) or Account Executive (AE), understanding this shift is crucial. It affects the businesses you’re prospecting, how your clients reach customers, and even your own outreach strategies. This guide breaks down the essential social media ecommerce statistics for 2025, explores key trends, and gives you actionable takeaways to help you and your prospects thrive.
What is social media ecommerce?
Social media ecommerce (often called social commerce) is how businesses sell products and services directly within social media platforms. Think of it as setting up a shop right where people are already hanging out, sharing, and discovering new things. This isn’t just about ads that send you to websites—it’s the entire shopping experience happening inside platforms like Facebook, Instagram, or TikTok.
The key difference from traditional ecommerce is that regular online shopping usually happens on a company’s own website. Social commerce brings the store directly to the social media platform. This seamless experience—going from “I like that!” to “it’s mine!” in just a few taps without leaving your feed—is driving explosive growth.
Social commerce is the buying and selling of goods or services directly within a social media platform, creating shorter buyer journeys and reducing drop-off points compared to traditional ecommerce funnels.
Social commerce statistics: Key findings for 2025
The numbers paint a clear picture: social media ecommerce isn’t just a trend—it’s rapidly becoming a central pillar of online retail. Here are the headline figures every sales professional should know:
Global Market Explosion
- The global social commerce market is projected to hit $924.47 billion to $1.2 trillion in 2025
- Looking ahead, the market could reach $8.5 trillion by 2030 with a CAGR of 31.6%
- In the US alone, social commerce sales nearly reached $64.8 billion in 2023 and are expected to exceed $90 billion in 2025
US Market Leadership
- Retail social commerce sales in the US are estimated to pass the $100 billion milestone in 2025
- 69.4 million people from the United States are expected to shop on Facebook in 2025, making it 20% of the country’s population
- Social commerce is projected to reach nearly $150 billion by 2028
Consumer Adoption Rates
- About 53% of global users purchase directly through social media platforms like Facebook, Instagram, and TikTok
- 58% of shoppers in the US reported purchasing a product after seeing it on social media
- Most consumers (82%) use social media for product discovery and research
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Platform-Specific Insights
- Instagram is favored by 47.5 million shoppers while TikTok has 37.8 million expected shoppers in the US
- TikTok Shop’s Gross Merchandise Value reached $30 billion in 2025, doubling from the previous year
- 50% of Pinterest users say they see it as a shopping app, with 85% of weekly users making purchases after seeing a pin
The rise of social commerce
Several powerful trends are converging to create this social media platform shopping revolution:
Massive Social Media Usage
With 5.24 billion people currently using social media and the typical internet user spending about 2 hours and 30 minutes on social media each day, businesses are naturally following their customers to where they spend time.
Mobile-First Shopping
66% of online orders are placed via smartphones, making mobile-optimized social media platforms the perfect environment for seamless shopping experiences. Mobile commerce sales will account for $2.51 trillion in 2025.
Generational Preferences
Younger consumers are driving this shift:
- 64% of Gen Z, 59% of Millennials, and 47% of Gen X use social media to discover new products
- 70% of Gen Z uses YouTube as their go-to platform for product discovery
- People aged 18 to 34 were the most into buying through social media, with about 73% saying they’ve bought something via social channels
Influencer Impact
82% of consumers are highly likely to follow a recommendation from a micro-influencer, creating powerful word-of-mouth marketing that drives immediate purchasing decisions.
Advantages of social commerce
Understanding these benefits helps BDRs and AEs frame value propositions for prospects:
Expanded Reach and Engagement
- By 2024, about 5.17 billion people will be using social media, growing to 5.85 billion by 2027
- Social media platforms provide direct customer interaction and real-time feedback opportunities
- Brands can build authentic relationships through two-way conversations
Shortened Sales Cycles
Social commerce eliminates friction in the buyer’s journey by allowing purchases without leaving the platform. This reduces drop-off rates and accelerates conversions compared to traditional ecommerce funnels.
Enhanced Consumer Insights
Social media platforms provide rich data about customer preferences, behaviors, and purchasing patterns. This intelligence helps businesses make more informed decisions about product development and marketing strategies.
Cost-Effective Customer Acquisition
Social commerce often provides better ROI than traditional advertising because it combines content marketing with direct sales capabilities, maximizing the value of each touchpoint.
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Strategies for success in social commerce
For businesses looking to capitalize on social media ecommerce statistics, here are proven strategies:
Choose the Right Platforms
Not every platform suits every product. Visual products thrive on Instagram and Pinterest, while trend-driven items perform well on TikTok. B2B companies should explore LinkedIn’s growing commerce features.
Optimize for Seamless Shopping
- Create fully built-out shop sections with clear product catalogs
- Use shoppable posts and product tags effectively
- Implement streamlined checkout processes with multiple payment options
- Digital wallets are expected to make up 52.5% of online transaction values by 2025
Leverage User-Generated Content
User-generated content builds trust more effectively than brand-created content. Encourage customers to share photos and reviews, and feature this content prominently.
Embrace Live Shopping
Live shopping events are projected to be worth over $256 billion by 2032. These real-time interactions create urgency and build community around products.
Implement AI and Personalization
AI integration is projected to drive 79.6% of retail eCommerce sales in the US by 2025. Use AI for product recommendations, chatbots, and personalized shopping experiences.
Future outlook of social commerce
The future promises even more integrated and immersive shopping experiences:
AI-Driven Personalization
The global AI market is expected to be worth $305.9 billion by the end of 2024. Expect hyper-personalized product recommendations and predictive shopping capabilities.
Augmented Reality Integration
Over 16% of people in the US already use AR on social media, expected to climb to nearly 20% by 2025. Virtual try-ons and product visualization will become standard features.
Conversational Commerce
More shopping will happen through messaging apps and chatbots. Retail spending through chatbots was projected to hit $142 billion by 2024.
B2B Social Commerce
While currently B2C-focused, B2B applications are emerging. LinkedIn’s enhanced commerce features suggest growing opportunities for business-to-business social media ecommerce.
The four most popular social commerce platforms
Understanding each platform’s strengths helps BDRs and AEs better advise prospects:
- User Base: 69.4 million US shoppers expected in 2025
- Best For: Wide range of products, community building, local marketplace sales
- Key Features: Facebook Shops, Marketplace, shoppable posts, live shopping
- User Base: 47.5 million US shoppers
- Best For: Visual products, fashion, beauty, lifestyle brands
- Key Features: Product tags, Instagram Shopping, AR try-ons
- Notable Stat: Instagram’s revenue is estimated to exceed $37 million in 2025
TikTok
- User Base: 37.8 million expected US shoppers
- Best For: Trend-driven products, Gen Z engagement, viral marketing
- Key Features: TikTok Shop, shoppable videos, live shopping
- Growth: TikTok Shop GMV hit $30 billion in 2025
- User Base: 18.1 million expected US shoppers
- Best For: Home decor, DIY, wedding planning, inspiration-driven purchases
- Key Features: Shoppable pins, idea pins, AR try-ons
- Conversion Power: 85% of weekly users have purchased after seeing a pin
Social commerce strategies to boost engagement and sales
For BDRs: Prospecting with Social Commerce Intelligence
Use social media ecommerce statistics and platform activity to identify high-potential prospects:
- Spot Growth-Oriented Companies: Businesses actively investing in social commerce—running shoppable ads, building TikTok Shops, partnering with influencers—are often forward-thinking and open to new solutions
- Personalize Outreach: Reference specific social commerce activities in your prospecting messages. For example: “I noticed your recent Instagram Live shopping event generated great engagement”
- Identify Pain Points: Look for prospects struggling with social commerce execution—poor engagement on shoppable posts, slow customer service responses, or limited platform presence
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For AEs: Leveraging Social Commerce in Sales Conversations
- Ask Strategic Questions: “How is your team currently leveraging social media platforms as direct sales channels?”
- Connect Solutions to Goals: Show how your product helps capitalize on social commerce trends or solves integration challenges
- Understand Their Tech Stack: Learn about their social listening tools, influencer management platforms, and ecommerce integrations
Main takeaways
Here are the essential insights every BDR and AE should remember:
- Massive Market: Social commerce is a multi-billion dollar market growing toward trillion-dollar status—businesses can’t afford to ignore it
- Youth-Driven: Millennials and Gen Z are primary adopters, making platforms like Instagram and TikTok critical battlegrounds
- Seamless Experience Rules: The easier the purchase process (in-app buying, one-click checkout), the higher the conversion rates
- Platform Differentiation: Each social media platform serves different purposes—Facebook for reach, Instagram for visuals, TikTok for trends, Pinterest for discovery
- AI-Powered Future: Expect more personalized recommendations, AR experiences, and immersive shopping
- Sales Intelligence Gold: Use social media ecommerce activity to understand prospects, personalize outreach, and identify opportunities
Social commerce FAQ
What's the main difference between social commerce and ecommerce?
Is social commerce only for B2C companies?
are thWhat e biggest challenges businesses face with social commerce?
How important are influencers in social commerce?
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