Retargeting Email Campaigns Statistics: The Complete Guide for BDRs and AEs in 2025

Imagine spending thousands on driving traffic to your website, only to watch 97% of visitors leave without converting. That’s the harsh reality most businesses face. But here’s the good news: retargeting email campaigns can recover much of that lost opportunity.

As a BDR or AE, understanding these statistics isn’t just about impressing prospects—it’s about helping them unlock hidden revenue sitting in their existing traffic. This comprehensive guide breaks down the most crucial retargeting email campaigns statistics you need to know in 2025.

Top Retargeting Statistics That Matter

The numbers tell a compelling story about why retargeting email campaigns should be a cornerstone of every marketing strategy:

Website visitors who are retargeted are 43% more likely to convert compared to first-time visitors. This single statistic transforms how you should view website traffic—not as a one-time opportunity, but as a continuous revenue stream.

Retargeting campaigns achieve click-through rates 10 times higher than traditional display ads. The median conversion rate of retargeting campaigns is 3.8%, significantly higher than the conversion rates of prospecting campaigns (1.5%).

Email retargeting delivers an impressive 60% average open rate and 15% click-through rate, making it one of the most effective channels for re-engagement. Retargeting emails have the potential to achieve an impressive 30% average conversion rate, significantly outperforming the usual conversion rate, which typically falls below 5%.

Retargeting can increase conversion rates by up to 150% for businesses that implement it strategically. Email retargeting conversion rates help to increase the overall conversion rates by 10%.

These aren’t just incremental improvements—they represent a fundamental shift in how smart businesses approach their marketing strategy.

The State of Retargeting in 2025

The retargeting landscape has evolved dramatically, driven by privacy regulations and AI advancements. Here’s what’s happening:

Market Growth: The retargeting software market is experiencing explosive growth, with valuations reaching $2.15 billion in 2024 and projected to exceed $5.21 billion by 2033. This represents a compound annual growth rate of approximately 15.9%.

AI Adoption: The top 3 areas marketers are using AI in email marketing are email retargeting (55%), content/message personalization (53%), and subject line optimization (44%). This AI-driven personalization is crucial as consumers increasingly expect relevant, timely communications.

Privacy-First Approach: With third-party cookies being phased out, businesses are shifting to first-party data strategies. Over 50% of the marketers said that return on investment (ROI) is the most effective KPI for retargeting, making measurement and attribution more critical than ever.

Mobile Dominance: Mobile clients account for 41.6% of email opens, followed by webmail opens at 40.6% and desktop opens at 16.2%. This mobile-first reality requires retargeting campaigns to be optimized for smaller screens and shorter attention spans.

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Why Retargeting Email Campaigns Work

Understanding the psychology behind retargeting success helps BDRs and AEs articulate its value to prospects:

The Familiarity Factor: 80% of retail professionals quoted email marketing as their greatest driver of consumer retention. People are more likely to engage with brands they’ve already encountered, making retargeted visitors warm leads rather than cold prospects.

Timing Advantage: Most purchase decisions aren’t made on the first visit. 59% of consumers say marketing emails influence their purchase decisions, with over 50% saying they purchase from an email at least once a month. Retargeting keeps your brand top-of-mind during the consideration phase.

Personalization Power: Personalized emails are 6 times more likely to drive conversions. When you retarget based on specific behaviors—like products viewed or searches performed—you’re delivering highly relevant content.

Cost Efficiency: Email retargeting is more effective than email targeting. It helps to decrease the conversion time and increases the conversion rates by two times. This efficiency translates to better ROI compared to broad-based prospecting campaigns.

The eCommerce Site Search Goldmine

For eCommerce clients, site search data represents untapped potential:

Site searchers are 2-3 times more likely to convert than regular browsers. Up to 30% of e-commerce visitors use internal site search, and site searchers are 2-3 times more likely to convert.

Revenue Impact: Conversion rates through site search can be up to 50% higher than the average. However, 42% of all sites perform below acceptable on-site search UX performance, creating a massive opportunity for improvement.

Retention Concern: As many as 68% of customers would not return to a site with a poor search experience. This makes post-search retargeting even more critical for recovery.

Retargeting Goals and Challenges

Primary Goals of Retargeting Campaigns

1. Driving Sales and Conversions Implementing retargeting strategies can boost your conversion rates by 10%. For specific tactics like cart abandonment emails, the impact is even more significant.
2. Brand Awareness and Recall 70% of marketers utilize retargeting to boost brand awareness. This is particularly valuable for B2B companies with longer sales cycles.
3. Customer Retention 66% of B2C companies cite customer retention as a top goal. Email retargeting helps maintain ongoing relationships with existing customers.
4. Cart and Browse Abandonment Recovery The average shopping cart abandonment rate worldwide is 76.22%. Abandoned cart email campaigns have an open rate of 50.50%, making them highly effective recovery tools.

Key Challenges in 2025

Privacy Regulations: 53% of marketers express concern about the effectiveness of ad targeting in a post-cookie world. The solution lies in first-party data strategies and transparent consent mechanisms.

Ad Fatigue: 84% of users either ignore or are actively put off by retargeting ads when they are irrelevant or overly aggressive. However, about 30% of people view them positively when done well.

Attribution Challenges: 47% of SMBs cite attribution as a hurdle. Proper tracking and measurement systems are essential for demonstrating ROI.

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App Retargeting Statistics for Mobile-First Strategies

Mobile app retargeting represents a significant opportunity, especially as mobile usage continues to dominate:

Performance Metrics: Campaigns designed to re-engage app users can lead to a 38% boost in conversion rates. Additionally, retargeted users show a remarkable 224% increase in product browsing activity.

Industry Adoption: In North America, food and drink apps are leading the way with a 62% retargeting adoption rate, followed by shopping apps at 52%.

Growth Trajectory: Paid remarketing conversions within apps are reportedly growing 10 times faster than paid installs. This shift toward maximizing existing user value rather than just acquiring new users is a key trend.

Revenue Impact: For gaming apps specifically, app retargeting can increase the average revenue generated from paying users by as much as 50%.

Retargeting Platforms and Technology

The technology landscape for retargeting is rapidly evolving, driven by AI and cross-platform integration:

Major Platform Usage: 77% of marketers utilize retargeting functionalities on Facebook and Instagram, while 69% of marketers use Google for retargeting purposes. For B2B contexts, 35% of marketers use LinkedIn for retargeting.

Email Automation Excellence: Automated email campaigns achieve an average open rate of 42.1% and a click rate of 5.4%. More impressively, automated messages can account for 41% of all email-driven orders while constituting only 2% of total email sends.

AI Integration: 51% of email marketers believe AI-supported email marketing is more effective than traditional techniques. Marketers using AI for personalization report an increase in email marketing revenue by over 40% and a CTR of 13.44%.

Platform Selection Criteria

When helping clients choose retargeting platforms, consider these priorities:

• B2C Marketers: Ease of use (48%) is paramount
• B2B Marketers: Cost-effectiveness (41%) and the ability to customize campaigns (32%) rank highest
• Overall Priority: Access to relevant target audiences is a primary concern for 45% of marketers

Consumer Perspectives on Retargeting

Understanding how consumers perceive retargeting helps create more effective campaigns:

Awareness Levels: 3 out of 4 consumers report noticing retargeted ads. This high awareness means the execution quality directly impacts brand perception.

Positive Reception: Around 30% of people hold a positive or very positive view of retargeted ads when they’re relevant and well-executed.

Personalization Expectations: 79% of consumers express a preference for interacting with offers that reflect their previous engagements with a business. Additionally, 66% of consumers expect companies to understand their unique needs and expectations.

Privacy Concerns: 67% of users are wary about how their data is utilized in retargeting efforts. However, 69% of customers appreciate personalization, provided it is based on data they have explicitly and knowingly shared.

Email-Specific Consumer Behavior

Unsubscribe Triggers: The primary reasons consumers unsubscribe from mailing lists include receiving irrelevant content (cited by 40-56% of users), emails that are too sales-oriented or spammy (28%), or simply receiving too many emails (27-69% of users).

Mobile Optimization: 50% of people will delete an email if it’s not optimized for mobile. Given that 75% say they use their smartphones most often to check email, mobile optimization is non-negotiable.

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Actionable Insights for BDRs and AEs

Discovery Questions to Ask Prospects

1. “What percentage of your website visitors convert on their first visit?” (Hint: The average is only 2.4%)
   
   
2. “How are you currently following up with people who viewed your products but didn’t purchase?” (This opens the cart abandonment conversation)
   
   
3. “Do you track what people search for on your website?” (Site search data is goldmine for retargeting)
   
   
4. “What’s your current email open rate?” (Compare to retargeting benchmarks)
   
   

Value Propositions to Emphasize

ROI Focus: Retargeting emails, on average, achieve an impressive 60% open rate and a 15% click-through rate compared to industry averages of 25.10% and 1.50% respectively.

Conversion Impact: A single follow-up email can elevate the response rate from 9% to 13%. Sending additional follow-up emails has the potential to triple the response rate.

Abandoned Cart Recovery: Businesses earn an average of $3.45 in revenue per abandoned cart email recipient. With cart abandonment rates at 76.22%, this represents massive recovery potential.

Common Objections and Responses

“Email is dead/ineffective”: As of 2025, almost 4.5 billion people use email around the globe, and 88% of email users check their inbox multiple times a day.

“We don’t want to annoy customers”: When done well, about 30% of people view retargeting ads positively. The key is relevance and frequency capping.

“Privacy concerns”: 69% of customers appreciate personalization, provided it is based on data they have explicitly and knowingly shared. Transparency and consent are the solutions.

Internal Linking Opportunities

For more comprehensive cold email strategies, check out our guide on best cold email formulas and learn about email verification to ensure your retargeting emails reach their intended recipients.

Conclusion

The statistics are clear: retargeting email campaigns aren’t just a nice-to-have—they’re essential for maximizing marketing ROI in 2025. With average conversion rates of 30%, open rates of 60%, and the ability to recover abandoned carts worth $3.45 per email, the opportunity cost of not implementing retargeting is enormous.

For BDRs and AEs, these statistics provide compelling evidence to help prospects understand the hidden revenue sitting in their existing traffic. The key is positioning retargeting not as additional spend, but as a way to maximize the value of their current marketing investments.

As privacy regulations evolve and AI capabilities expand, the businesses that embrace sophisticated, consent-based retargeting strategies will have a significant competitive advantage. The question isn’t whether to implement retargeting—it’s how quickly you can help your prospects get started.

Frequently Asked Questions