Shopify Store Statistics 2025: Complete Guide for Sales Professionals

Hey there! If you’re targeting e-commerce businesses or just curious about the massive world of online retail, you’ve landed in the right spot. Shopify isn’t just another platform – it’s become the backbone of millions of online stores worldwide, and understanding these Shopify store statistics can seriously level up your business game.

Whether you’re a Business Development Rep (BDR) hunting for your next big prospect or an Account Executive (AE) looking to understand the e-commerce landscape better, these numbers tell an incredible story. We’re talking about a platform that’s processed over $1 trillion in total sales and shows no signs of slowing down.

Let’s dive into the data that matters and see what makes Shopify such a powerhouse in 2025.

Shopify Top Stats

Here are the eye-opening numbers that’ll give you the complete picture of Shopify’s dominance:

• Active Stores: Over 4.82 million active Shopify stores globally as of 2025
• Live Store Domains: 2.56+ million live Shopify store domains worldwide
• Massive GMV: Shopify merchants processed $292.28 billion in Gross Merchandise Volume in 2024, up 24% from $235.91 billion in 2023
• Revenue Powerhouse: Shopify generated $8.88 billion in total revenue in 2024, marking 26% year-over-year growth
• Global Shopper Reach: Over 875 million unique online shoppers made purchases from Shopify merchants in 2024
• Market Dominance: Shopify commands approximately 30% of the US e-commerce platform market share and 10.32% globally
• App Ecosystem: The Shopify App Store features over 13,000 apps

These aren’t just numbers – they represent millions of entrepreneurs, billions in economic activity, and countless opportunities for B2B service providers.

How Many Shopify Stores Are There?

Getting an exact count of Shopify stores is like trying to count moving targets, but here’s what we know:

As of 2025, there are 4.82 million active Shopify stores globally. However, when we look at unique live domains, the number is around 2.56 million live Shopify store domains. The difference? Many merchants run multiple storefronts under a single account for different brands, regions, or product lines.

Growth has been remarkable:

• Shopify stores increased 6% year-over-year in Q1 2025
• The number of Shopify stores increased by approximately 20% in 2024

Enterprise Level Growth: Shopify Plus (enterprise solution) powers over 44,801 stores as of early 2025, showing that serious businesses are choosing Shopify for scalability.

🎯 Pro Tip for BDRs: The gap between total active stores (4.82M) and live domains (2.56M) suggests many merchants operate multiple storefronts. When prospecting, dig deeper – that “small” store might be part of a larger operation.

Shopify Merchants

While stores are the websites, merchants are the actual business owners behind them. Shopify has over 2 million merchants across 175 countries worldwide.

What’s particularly telling is the engagement level: Shopify has 4.99 million daily active users, indicating that a significant portion of merchants are logging in daily to manage their businesses.

This high engagement means these entrepreneurs are actively invested in their stores – making them prime candidates for services that can help optimize operations or boost sales.

Shopify Merchants by Region

Shopify’s global reach spans 175 countries, but the distribution isn’t even:

By Revenue Share (2023):

• North America: 71.35% of total revenue
• EMEA (Europe, Middle East, Africa): 17.85%
• Asia Pacific: 9.90%
• Latin America: 0.98%

Top Countries by Store Count:

1. United States: 2.67 million stores (leading globally)
2. United Kingdom: ~209,000 stores
3. Australia: ~152,000 stores

🚀 Growth Opportunity: International regions’ revenue grew at 33% year-over-year, faster than North America’s 23%, making international markets increasingly attractive for B2B services.

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Shopify Gross Merchandise Volume

Gross Merchandise Volume (GMV) represents the total dollar value of orders processed through Shopify. The numbers are staggering:

• 2024 Total: $292.28 billion, up 24% from 2023
• 2023 Total: $235.91 billion, a 19.65% increase year-over-year
• Q1 2025: $74.75 billion, up 23% year-over-year

Historic Milestone: Shopify crossed the $1 trillion mark in cumulative GMV since inception during 2024

This consistent double-digit GMV growth demonstrates increasing transaction volume flowing through Shopify stores. For sales teams, this means Shopify merchants are becoming increasingly valuable clients who are more likely to invest in services that help manage or accelerate growth.

GMV Growth Table:

How Many People Buy from Shopify Stores?

The consumer reach of Shopify stores is massive and expanding rapidly:

• 2024: Over 875 million unique online shoppers purchased from Shopify merchants
• 2023: 675 million unique buyers made purchases from Shopify merchants
• Growth: This represents approximately 30% increase in unique shoppers in just one year

Peak Shopping Events:

• BFCM 2024: 76+ million consumers worldwide bought from Shopify-powered brands during Black Friday/Cyber Monday
• BFCM Sales: Shopify merchants generated $11.5 billion in GMV during BFCM 2024, up 24% year-over-year

This means roughly 1 in 6 internet users worldwide, or 1 in 3 online shoppers globally, interacted with a Shopify store in 2024.

Shopify Revenue

Shopify’s own financial performance reflects the health of its ecosystem:

• 2024 Total: $8.88 billion, representing 26% year-over-year growth
• 2023 Total: $7.06 billion, a 26.07% increase year-over-year
• Q1 2025: Revenue and GMV each increased more than 20% year-over-year

This marked the seventh consecutive quarter in which Shopify revenue grew 25% or more year-over-year, showing consistent and strong performance.

Revenue Growth Table:

Shopify Subscription Solutions Revenue

Subscription Solutions revenue comes from recurring fees merchants pay for their plans, plus app and theme sales:

• 2024: Subscription solutions revenue reached $2.35 billion, about 26.5% of total revenue
• 2023: $1.84 billion, accounting for 26.06% of total revenue with 26.02% YoY growth

Shopify Plus Contribution: Shopify Plus contributed $52 million to Monthly Recurring Revenue (MRR) in Q2 2024, making up 31% of total MRR, highlighting the importance of enterprise clients.

Shopify Merchant Solutions Revenue

Merchant Solutions forms the larger portion of Shopify’s income, derived from payment processing and transaction fees:

• 2024: Approximately $6.53 billion, representing about 73.5% of total revenue
• 2023: $5.22 billion, making up 73.94% of total revenue with 27% YoY growth

Key Driver: Shopify Payments processed 61.9% to 62% of total GMV in 2024, showing strong merchant adoption of integrated payment solutions.

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Shopify Revenue by Region

Understanding where Shopify generates revenue helps target specific markets:

2023 Breakdown:

• North America: $5.04 billion (71.35%)
• EMEA: $1.26 billion (17.85%)
• APAC: $699 million (9.90%)
• Latin America: $69 million (0.98%)

2024 Growth Patterns:

• North America revenue grew 23%, with the U.S. alone contributing over $5.7 billion
• International revenue grew 33% year-over-year, significantly outpacing North America

This faster international growth represents expanding opportunities for B2B services in emerging markets.

Shopify Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) indicates future subscription revenue potential:

• Q1 2025: $182 million MRR
• Q4 2024: $178 million MRR
• 2023: $149 million MRR, a 46.05% increase since 2021

The consistent MRR growth signals expanding and stable merchant base, with Shopify Plus contributing 31% of total MRR as of 2024.

Number of Apps on the Shopify App Store

The Shopify App Store is crucial for merchant customization:

• Total Apps: Over 13,000 apps available
• Merchant Usage: 87% of Shopify merchants use at least one Shopify app, with the average merchant using 6 apps
• Growth: 363 new apps added in the previous 30 days alone as of May 2025

Popular App Categories:

• Shopify Inbox: 16.0% of merchants (most popular)
• Product Reviews: 23.8% of stores
• Geolocation: 21.8% of stores

This high app adoption rate suggests merchants are actively seeking solutions and willing to invest in tools, making them excellent prospects for B2B services.

What’s the Shopify Market Share?

Shopify’s market dominance is impressive across multiple metrics:

US E-commerce Market Share:

• 12% of all U.S. retail e-commerce sales by GMV in 2024, making it second only to Amazon
• 30% of US e-commerce platform market share (by website usage)

Global Market Share:

• 10.32% to 10.56% of global e-commerce platform market
• Powers 28% of all e-commerce websites globally

Platform Leadership: Shopify is the most popular platform among the top 1 million eCommerce sites and ranks number one in the US for e-commerce platforms.

How Many People Work at Shopify?

Shopify’s workforce provides context for operational scale:

• 2024: 8,100 employees (2.41% decline from 2023)
• 2023: 8,300 employees and contractors

The slight workforce decrease while maintaining strong revenue and GMV growth suggests improved operational efficiency and strategic focus on core platform development.

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Bonus Section: How Many Shopify Stores Are Successful?

Here’s the reality check every sales professional needs:

Success Rates:

• Only 5% to 10% of Shopify stores are successful
• This means 90% to 95% of Shopify stores struggle or fail to achieve significant success

Revenue Benchmarks:

• Average Shopify store generates approximately $67,000 in annual revenue ($5,583 per month)
• Only 609 Shopify stores have estimated $1 million+ in annual sales revenue
• Average net profit margin around 10%, with top performers achieving up to 20%

Key Performance Indicators:

• Average conversion rate for Shopify stores: 1.4%
• Over 50% of Shopify stores benefit from repeat purchases

What This Means for Sales Pros:

• Focus on stores showing growth signals (Shopify Plus adoption, multiple app usage, active marketing)
• Target merchants in the successful 5-10% segment for higher-value services
• Offer solutions that address common pain points for the struggling 90%

What These Shopify Statistics Mean for BDRs & AEs

Now that we’ve covered the numbers, let’s talk about what this all means for your sales strategy:

🎯 Massive Market Opportunity: With 4.82 million active stores and consistent growth, your total addressable market is enormous and constantly expanding.

📈 Growth Signals to Watch:

• Shopify Plus adoption – These merchants are scaling and have budget
• Multiple app usage – Shows investment in optimization
• International expansion – 33% growth in international markets vs 23% in North America
• B2B focus – Growing segment with higher transaction values

💡 Targeting Strategy:

• Enterprise Focus: 44,801+ Shopify Plus stores represent high-value prospects
• Geographic Opportunities: International markets growing faster than North America
• Success Indicators: Look for stores with multiple apps, professional themes, and active marketing

🔍 Prospecting Intelligence:

• High merchant engagement (daily logins) indicates active business management
• App ecosystem adoption shows willingness to invest in solutions
• Growing GMV demonstrates increasing transaction volumes

📊 Data-Driven Conversations: Use these Shopify store statistics to add credibility to your outreach:

• Reference the $292B+ GMV to show market scale
• Mention 875M+ customers to highlight market reach
• Use growth rates to demonstrate market momentum

🎪 The Reality Check: Remember, while millions of stores exist, only 5-10% achieve significant success. Focus your efforts on identifying and targeting the winners or helping the strugglers with clear ROI solutions.

Conclusion

The Shopify store statistics for 2025 paint a picture of a thriving, massive ecosystem that continues to grow at an impressive pace. With over 4.82 million active stores, $292+ billion in GMV, and 875+ million customers, Shopify has become the backbone of modern e-commerce.

For BDRs and AEs, these numbers represent more than just impressive statistics – they represent opportunities. Whether you’re targeting the growing number of Shopify Plus merchants, expanding into international markets, or helping merchants optimize their operations, the data shows a healthy, expanding market ripe with potential.

The key is understanding that within this vast ecosystem, success isn’t guaranteed for every merchant. By using these insights to identify growth signals, target the right prospects, and craft data-driven conversations, you can turn these Shopify statistics into sales success.

Remember, every number here represents real businesses, real entrepreneurs, and real opportunities. The question isn’t whether Shopify merchants need B2B services – it’s whether you’re positioned to help them succeed in this competitive landscape.

Frequently Asked Questions