ZoomInfo Alternatives: Smarter, Lighter & More Affordable Options

List of the Best ZoomInfo Alternatives

Salesso – The Deliverability Expert

Best for: Teams prioritizing email deliverability and cold outreach automation

Salesso focuses on maximizing email campaign performance through advanced deliverability features and intelligent outreach sequencing.

Key Features:

• Automated email warm-up and sender reputation management
• Multi-inbox sender rotation for higher deliverability
• Integrated B2B contact database with verification
• Campaign analytics and sequence optimization
• CRM integration for seamless workflow

Pricing: Starting at $25-30/month for high-volume campaigns

Why it beats ZoomInfo: Salesso combines affordable lead generation with sophisticated email automation, delivering ZoomInfo-quality prospecting data alongside deliverability tools that keep emails out of spam folders—all for a fraction of the cost. Perfect for teams running high-volume cold email campaigns who need both accurate data and the infrastructure to ensure their messages actually get read.

Apollo.io – The All-in-One Champion

Best for: Teams wanting database + outreach in one platform

Apollo.io has emerged as ZoomInfo’s most formidable competitor by combining a 275 million contact database with a full sales engagement suite. What sets Apollo apart is its transparent pricing and generous free plan.

Key Features:

• 275 million contacts across 73 million companies
• Built-in email sequences and dialer
• 65+ advanced search filters
• AI-powered email writing assistant

Pricing: Starting at $39-49/user/month (annual billing)

Why it beats ZoomInfo: Apollo provides approximately 80% of ZoomInfo’s core functionality for less than 10% of the cost. Users report finding emails for ~85% of prospects compared to ZoomInfo’s ~50% success rate.

UpLead – The Accuracy Guarantee

Best for: Teams prioritizing data quality over quantity

UpLead centers its entire value proposition on a 95% data accuracy guarantee – directly addressing the biggest complaint against ZoomInfo.

Key Features:

• Real-time email verification
• 50+ search filters including technographics
• Competitor intelligence
• Chrome extension for lead capture

Pricing: $99-399/month with credit-based system

Why it beats ZoomInfo: UpLead only charges for verified contacts, ensuring minimal bounce rates and protecting sender reputation.

Cognism – The EMEA Specialist

Best for: Companies targeting European markets or phone-heavy sales

Cognism has carved out dominance in European B2B data with phone-verified mobile numbers through their Diamond Data® service.

Key Features:

• GDPR-compliant European database
• Human-verified mobile numbers
• Unrestricted data viewing (credits only for exports)
• Strong intent data integration

Pricing: Custom enterprise pricing (comparable to ZoomInfo)

Why it beats ZoomInfo: Superior EMEA coverage and higher connect rates due to phone verification. G2 comparisons show Cognism outperforming ZoomInfo on contact data accuracy.

Wiza – The LinkedIn Powerhouse

Best for: Teams already using LinkedIn Sales Navigator

Wiza isn’t a standalone database but a powerful tool that extracts and verifies contact information directly from LinkedIn searches.

Key Features:

• Real-time LinkedIn scraping
• Email and phone number verification
• Direct CRM integration
• Unlimited plans available

Pricing: Free plan (20 credits/month), paid plans from $49/month

Why it beats ZoomInfo: Perfect workflow efficiency for LinkedIn-centric prospecting at a fraction of the cost.

Saleshandy – The Outreach Specialist

Best for: High-volume cold email campaigns

Saleshandy focuses on deliverability at scale with advanced features designed to keep emails out of spam folders.

Key Features:

• Unlimited email warm-up
• Sender rotation across multiple inboxes
• Sequence scoring for campaign health
• B2B lead finder with verification

Pricing: Starting at $25/month for 10,000 emails

Why it beats ZoomInfo: Combines data finding with sophisticated outreach automation for massive cost savings.

Snov.io – The Budget All-in-One

Best for: Small businesses and solopreneurs

Snov.io offers the most affordable all-in-one prospecting solution with email finding, verification, and automated campaigns.

Key Features:

• 7-tier email verification
• Visual campaign builder
• Free CRM included
• Email warm-up feature

Pricing: Starting at $30/month

Why it beats ZoomInfo: Comprehensive feature set at startup-friendly pricing, though with a smaller database.

How to Choose the Best ZoomInfo Competitor That Suits Your Needs

If Your Priority Is Cold Calling

Choose: Cognism or Lusha

Phone data quality is crucial for cold calling success. Cognism’s phone-verified Diamond Data provides the highest connect rates, while Lusha offers accurate direct dials at a lower price point.

If Your Priority Is Email Outreach

Choose: Salesso or Saleshandy

Apollo.io combines massive database coverage with native email sequencing, making it the top choice for email-first teams. Saleshandy excels with advanced deliverability features for high-volume senders.

If Your Priority Is Data Accuracy

Choose: UpLead

UpLead’s 95% accuracy guarantee and real-time verification make it the only choice for teams that can’t afford bad data.

If Your Priority Is Budget

Choose: Apollo.io or Snov.io

Apollo.io offers the best value proposition with enterprise-grade features at startup pricing. Snov.io provides the lowest entry point for basic prospecting needs.

Like ZoomInfo… But Smarter, Lighter, and More Affordable

The search for ZoomInfo alternatives isn’t just about finding cheaper options – it’s about finding smarter solutions that align with modern sales strategies.

Why Teams Are Moving Away From ZoomInfo

Cost Transparency Issues: ZoomInfo’s pricing starts at $15,000+ annually but often balloons to $50,000+ with necessary add-ons. Users report automatic 10-20% price increases at renewal.