Cost Per Engagement Calculator
Calculate the cost per engagement for your marketing campaigns.
Campaign Costs
Total cost of the marketing campaign
Select your currency
Engagement Metrics
Type of engagement to calculate
Total number of engagements received
Social media platform
Engagement Analysis
Cost Per Engagement:
$0.00
Industry Benchmark:
$0.00
Performance Status:
-
Industry Insights
Platform Benchmarks
Facebook: $0.10 | Instagram: $0.15 | Twitter: $0.08
Engagement Tips
Focus on quality content and targeted audience
Warning Signs
High CPE may indicate poor targeting or content
Calculate CPE, Then Beat It
While social media charges premium rates for uncertain engagement, cold email reaches decision-makers directly with personalized messages that generate meaningful business conversations at fraction of the cost.
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How can I achieve lower cost per engagement than social media?
Cold email delivers direct engagement with qualified prospects at 80-90% lower cost than social media advertising with higher conversion rates—reduce your engagement costs dramatically.
How do you calculate cost per engagement?
Cost per engagement is calculated by dividing total advertising spend by the number of engagements. Formula: CPE = Total Ad Spend ÷ Total Engagements. For example, if you spent $1,000 and received 500 engagements (likes, comments, shares), your CPE is $2.00. Track across different platforms and campaigns for optimization.
What is the cost per engagement rate?
Cost per engagement rate refers to the price you pay for each user interaction with your content. It varies by platform: Facebook averages $0.10-$1.50, Instagram $0.50-$2.00, LinkedIn $2.00-$5.00, and Twitter $0.50-$2.50. B2B campaigns typically have higher CPE due to smaller, more targeted audiences.
What is the CPE rate?
CPE rate is the metric showing how much you pay for each engagement on your ads. Lower CPE rates indicate more cost-effective campaigns. Industry benchmarks: Social media $0.10-$3.00, video content $0.05-$0.25, and influencer marketing $0.50-$5.00. Rates depend on audience targeting, content quality, and competition levels.
What is an example of cost per engagement?
Example: A Facebook campaign with $500 budget generates 250 engagements (150 likes, 75 comments, 25 shares). CPE = $500 ÷ 250 = $2.00 per engagement. Compare this across campaigns: if another campaign achieves $1.50 CPE, it's more cost-effective and should receive increased budget allocation.
What factors affect cost per engagement?
CPE is influenced by target audience size, content quality, posting time, platform choice, competition levels, ad relevance, bidding strategy, and seasonal demand. High-quality, relevant content typically achieves lower CPE. Niche B2B audiences often have higher CPE than broad consumer markets due to limited reach and higher competition.
$3.00 Social CPE vs $0.20 Email Engagement
Why pay premium social media rates for likes and comments when cold email delivers actual business conversations with qualified prospects at 95% lower cost per meaningful engagement?
7-day Free Trial |No Credit Card Needed.
High Cost Per Engagement? Go Direct
paying $2-5 per social media engagement when cold email delivers qualified prospect responses at $0.10-0.30 per contact. Get better engagement at 90% lower cost with direct outreach.