Customer Lifetime Value Calculator | SalesSo

Customer Lifetime Value Calculator

Calculate and analyze your customer lifetime value and related metrics.

Customer Value Metrics

Average Purchase Value ($)

Average amount spent per purchase

Purchase Frequency (per year)

Number of purchases per year

Customer Lifespan (years)

Average time a customer stays with you

Acquisition Metrics

Customer Acquisition Cost ($)

Cost to acquire a new customer

Customer Retention Rate (%)

Percentage of customers retained

Discount Rate (%)

Annual discount rate for future value

CLTV Analysis

Customer Lifetime Value: $0

CLTV to CAC Ratio: 0

Payback Period (months): 0

Investment Status: -

CLTV Optimization Tips

Value Optimization

Increase average purchase value and frequency

Lifespan Extension

Improve customer retention and loyalty

Cost Management

Optimize customer acquisition costs

ROI Strategy

Focus on high CLTV to CAC ratios

Calculate CLV, Then Optimize It

Knowing your CLV is just the start. Use cold email to systematically engage customers post-purchase, promote additional services, and create the ongoing relationships that maximize lifetime value.

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How can I increase customer lifetime value?

Increase CLV through consistent communication and relationship building—our cold email platform helps you nurture customers post-sale, identify upsell opportunities, and maintain engagement that extends customer lifespans—boost your CLV systematically.

How do you calculate customer lifetime value?

Customer Lifetime Value is calculated using: CLV = (Average Purchase Value × Purchase Frequency × Customer Lifespan). For example, if customers spend $100 per purchase, buy 4 times yearly, and stay for 3 years: CLV = $100 × 4 × 3 = $1,200. Advanced models include profit margins and discount rates.

What is the LTV formula?

The basic LTV formula is: LTV = Average Revenue Per User (ARPU) × Customer Lifespan. A more detailed formula: LTV = (Monthly Revenue per Customer × Gross Margin %) ÷ Monthly Churn Rate. This accounts for profitability and customer retention patterns over time.

How do you calculate CLV in Excel?

In Excel, use: =AVERAGE(Revenue_Range)*AVERAGE(Purchase_Frequency)*AVERAGE(Customer_Lifespan). Create columns for customer data, use AVERAGE functions for each metric, then multiply results. For cohort analysis, use pivot tables to segment customers by acquisition date and track behavior patterns.

How do you calculate CVL?

CVL (Customer Value Lifetime) uses the same calculation as CLV: Total revenue a customer generates minus acquisition and service costs over their entire relationship. Formula: CVL = (Total Revenue - Total Costs) per customer. Include marketing spend, support costs, and operational expenses for accurate profitability measurement.

What is a good customer lifetime value?

Good CLV varies by industry and business model. Generally, CLV should be 3-5 times your Customer Acquisition Cost (CAC). SaaS companies often see $1,000-$50,000+ CLV, e-commerce $50-$500, and B2B services $5,000-$100,000+. Focus on the CLV:CAC ratio rather than absolute numbers for meaningful benchmarks.

$500 CLV vs $5,000 CLV

The difference? Strategic customer engagement. Our cold email tools help you nurture customers beyond the first sale, identify upsell opportunities, and build loyalty that dramatically increases CLV.

7-day Free Trial |No Credit Card Needed.

Want Higher Customer Lifetime Value?

Maximize CLV through strategic customer communication. Our cold email platform helps you nurture existing customers, identify expansion opportunities, and build relationships that increase lifetime value and reduce churn.

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