Digital Marketing ROI Calculator
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Which digital marketing channel typically delivers the highest ROI for B2B companies?
Cold email consistently delivers some of the highest ROI rates at 36:1 return when targeting qualified prospects with personalized messaging. Start high-ROI cold email campaigns →
What is a good ROI percentage for digital marketing campaigns?
A good marketing ROI is typically 5:1 (500%), meaning every $1 spent generates $5 in revenue. Exceptional campaigns can achieve 10:1 (1000%) or higher, while 2:1 (200%) is often considered the minimum acceptable ROI for profitability.
What costs should I include when calculating marketing ROI?
Include all direct costs: ad spend, creative development, marketing tools and software, staff time, agency fees, and any other expenses directly related to the campaign. Don't forget indirect costs like management overhead for accurate calculations.
How long should I track ROI after launching a digital marketing campaign?
Track ROI for at least 3-6 months, as some marketing effects take time to materialize. Consider customer lifetime value for long-term ROI assessment, especially for subscription businesses or high-value purchases with longer sales cycles.
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