Health Check CPC Calculator
Analyze your Cost Per Click (CPC) performance and compare it with industry benchmarks.
Campaign Metrics
Performance Metrics
Results
CPC vs Industry:
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Daily Clicks:
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Daily Conversions:
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Daily Revenue:
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ROAS:
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Health Status:
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Industry Benchmarks
Search Network:
$1-2 per click
Display Network:
$0.50-1 per click
Video Ads:
$0.10-0.30 per view
Social Media:
$0.50-2 per click
Tips for Optimizing CPC
Improve Quality Score
Use Negative Keywords
Optimize Ad Relevance
Test Ad Formats
From CPA Analysis to Patient Pipeline
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How can healthcare practices efficiently reach potential patients with personalized messaging?
Cold email campaigns allow medical practices to target specific demographics and health conditions with HIPAA-compliant outreach at scale. Start healthcare cold email campaigns →
How do I calculate cost per acquisition for healthcare marketing campaigns?
Divide your total marketing spend by the number of new patients acquired. For example, if you spent $5,000 on ads and gained 50 new patients, your CPA is $100. Include all campaign costs like ad spend, creative development, and staff time for accuracy.
What is a good CPA for healthcare patient acquisition?
Healthcare CPA varies by specialty, but generally ranges from $50-$500 per patient. Primary care typically sees $50-$150, while specialized practices like cosmetic surgery may see $200-$500. Compare your CPA to patient lifetime value for profitability assessment.
Should I include appointment scheduling or actual visits in my CPA calculation?
Define your conversion event clearly - some practices count scheduled appointments, others count completed visits. Completed visits provide more accurate ROI since they represent actual revenue generation, while scheduled appointments may include no-shows.
Optimize Healthcare Marketing ROI
Combine CPA insights with strategic cold email campaigns to attract patients efficiently and grow your practice profitably
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Lower Your Patient Acquisition Costs
Use targeted cold email outreach to reach qualified health prospects and reduce your CPA while building patient relationships