Health Check CPC Calculator
Analyze your Cost Per Click (CPC) performance and compare it with industry benchmarks.
About Health Check CPC Calculator
This calculator helps you analyze your CPC performance and compare it with industry standards to optimize your advertising spend.
Key Metrics Explained
- CPC: Cost Per Click – amount paid for each click
- Conversion Rate: Percentage of clicks that result in conversions
- ROAS: Return on Ad Spend – revenue generated per dollar spent
Industry Benchmarks
- Search Network: $1-2 per click
- Display Network: $0.50-1 per click
- Video Ads: $0.10-0.30 per view
- Social Media: $0.50-2 per click
Tips for Optimizing CPC
- Improve Quality Score
- Use negative keywords
- Optimize ad relevance
- Test different ad formats
- Refine targeting
- Monitor competitor bids
- Optimize landing pages
- Use automated bidding strategies
Note: CPC benchmarks vary by industry, location, and competition. Use this calculator as a starting point for optimization.