Inbound Marketing ROI Calculator
Calculate the return on investment (ROI) of your inbound marketing efforts.
Marketing Costs
Revenue & Time Period
Results
Total Marketing Costs:
$0.00
Attributed Revenue:
$0.00
Net Profit:
$0.00
ROI:
0%
Industry Benchmarks
Average Inbound Marketing ROI:
5.3x
Content Marketing ROI:
3.6x
Email Marketing ROI:
42:1
SEO ROI:
5.3x
Tips for Improving Inbound Marketing ROI
Focus on High-Quality Content
Optimize for Search Engines
Use Data-Driven Strategies
Implement Marketing Automation
Multi-Channel Marketing Mix
Track inbound performance while building pipeline through cold email automation
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How do you calculate ROI for marketing?
Marketing ROI is calculated using the formula: ROI = ((Revenue Generated - Marketing Investment) ÷ Marketing Investment) × 100. For example, if you spent $10,000 on marketing and generated $50,000 in revenue, your ROI is (($50,000 - $10,000) ÷ $10,000) × 100 = 400%. This means you earned $4 for every $1 invested in marketing.
What is a 70% ROI?
A 70% ROI means you earned 70 cents in profit for every dollar invested, indicating a positive but modest return. In marketing terms, if you spent $1,000 and your ROI is 70%, you generated $1,700 in total revenue ($700 profit). While positive, most businesses target marketing ROI of 300-500% or higher for sustainable growth and profitability.
How do you calculate ROI in affiliate marketing?
Affiliate marketing ROI is calculated as: ROI = ((Commission Earned - Program Costs) ÷ Program Costs) × 100. Include all costs like affiliate management, tracking software, and promotional materials. For example, if you earned $15,000 in commissions and spent $3,000 on program costs, your ROI is (($15,000 - $3,000) ÷ $3,000) × 100 = 400%.
How to calculate ROI in FMCG with examples?
FMCG marketing ROI calculation: ROI = ((Incremental Sales Revenue - Campaign Cost) ÷ Campaign Cost) × 100. Example: A detergent brand spends $100,000 on a campaign and generates $450,000 in incremental sales. ROI = (($450,000 - $100,000) ÷ $100,000) × 100 = 350%. Consider baseline sales, attribution windows, and seasonal factors for accurate FMCG ROI measurement.
Smart Marketing Investment
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