Marketing Influenced Customer Calculator
Calculate and analyze the percentage of customers influenced by your marketing efforts
Customer Metrics
Better ROI Than Facebook Ads?
While Facebook ads average $0.26-$0.30 per click, cold email delivers leads at a fraction of the cost. Get verified emails, automated warmup, and higher conversion rates.
7-day Free Trial |No Credit Card Needed.
How can I ensure my marketing touchpoints are properly tracked and attributed to customer conversions?
Cold email campaigns provide clear attribution tracking since you can directly measure engagement, responses, and conversions from specific outreach sequences. Get trackable marketing attribution with cold email →
What does marketing influenced customer percentage measure?
Marketing influenced customer percentage measures the proportion of new customers who interacted with any marketing touchpoint during their buying journey. It shows marketing's overall impact on revenue, not just first or last-touch attribution, providing a holistic view of marketing effectiveness.
How do I calculate marketing influenced customers?
Divide the number of new customers who had any marketing interaction by the total number of new customers, then multiply by 100. For example, if 80 out of 100 new customers engaged with marketing touchpoints, your marketing influenced customer rate is 80%.
What's the difference between marketing influenced and marketing attributed customers?
Marketing influenced customers include anyone who touched marketing during their journey, while marketing attributed customers are those where marketing receives credit for the conversion. Influenced is broader and shows marketing's overall reach and impact across the customer lifecycle.
Facebook Ads Getting Expensive?
Smart marketers diversify beyond paid ads. Build a predictable lead generation system with cold email—no algorithm changes, no rising CPCs, just direct outreach that works.
7-day Free Trial |No Credit Card Needed.
Maximize Your Marketing Influence
Cold email creates measurable touchpoints throughout the customer journey, directly increasing your marketing influenced customer percentage