PPC Calculator
Calculate your Pay-Per-Click campaign costs and performance metrics.
Campaign Metrics
Maximum amount to spend per day
Number of days to run the campaign
Average cost per click
Performance Settings
Expected conversion rate percentage
Average value per conversion
Select your currency
Campaign Analysis
Total Budget:
$0.00
Estimated Clicks:
0
Estimated Conversions:
0
Estimated Revenue:
$0.00
ROAS:
0.00
Campaign Insights
ROAS Benchmarks
Aim for ROAS above 2.0 for profitable campaigns
Best Practices
Start with a test budget and optimize based on performance
Watch Out For
High CPC can significantly impact campaign profitability
Calculate PPC Costs, Then Eliminate Them
While PPC requires constant optimization and rising budgets, cold email delivers consistent results at fixed costs. Get qualified leads without bidding against competitors or algorithm changes.
7-day Free Trial |No Credit Card Needed.
What's a cost-effective alternative to expensive PPC campaigns?
While PPC costs $2-10+ per click with uncertain results, cold email delivers qualified leads at $0.10-0.30 per contact with predictable outcomes—reduce your lead costs dramatically with direct outreach.
How is PPC calculated?
PPC is calculated using: Total Cost = Clicks × Cost Per Click (CPC). Budget planning: Daily Budget = Target Clicks × Average CPC. For campaign planning: Total Budget = (Target Conversions ÷ Conversion Rate) × CPC. Include management fees and platform costs for accurate PPC investment calculations.
What is the ROI of PPC?
PPC ROI is calculated as: ROI = (Revenue from PPC - PPC Investment) ÷ PPC Investment × 100. Good PPC ROI typically ranges from 200-400% (2:1 to 4:1 return). B2B campaigns often achieve 300-500% ROI, while e-commerce averages 200-300%. Track ROI monthly to optimize campaign performance and budget allocation.
What is the formula for PPC cost?
PPC cost formula: Total Cost = Impressions × CTR × CPC, where CTR is click-through rate. Alternative: Total Cost = Ad Spend + Management Fees + Platform Costs. For budgeting: Required Budget = (Target Leads ÷ Conversion Rate) × CPC. Factor in testing, optimization, and scaling phases for accurate cost planning.
How is PPC measured?
PPC is measured through key metrics: Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Quality Score, Impression Share, and Conversion Rate. Track these metrics in Google Ads, Bing Ads, or third-party analytics platforms for comprehensive campaign performance analysis.
What factors affect PPC costs?
PPC costs are influenced by keyword competition, quality score, ad relevance, landing page experience, bidding strategy, target audience, geographic location, device targeting, and seasonal demand. High-competition keywords and poor quality scores increase costs, while optimized campaigns with relevant content reduce PPC expenses significantly.
$10 PPC Click vs $0.20 Email Contact
Why pay premium per-click rates when cold email reaches prospects directly at 98% lower cost? Our platform delivers qualified B2B leads without the uncertainty and expense of PPC advertising.
7-day Free Trial |No Credit Card Needed.
PPC Costs Getting Out of Control?
Stop paying $5-50 per click for uncertain results. Our cold email platform delivers qualified prospects at $0.10-0.30 per contact—no bidding wars, no rising costs, just predictable lead generation.
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