Repeat Purchase Rate Calculator
Customer Metrics
Purchase Details
Results
Repeat Purchase Rate
Percentage of customers who made repeat purchases
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Customer Retention Rate
Percentage of customers retained over the period
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Repeat Purchase Value
Total value of repeat purchases
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Customer Insights
Retention Strategy
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Customer Loyalty
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Improvement Areas
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Calculate RPR, Then Optimize It
nowing your repeat purchase rate is just the start. Use cold email to systematically re-engage customers, promote upsells, and build the ongoing relationships that drive repeat business.
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How can I improve repeat purchase rates through better communication?
Increase repeat purchases by maintaining consistent customer relationships through cold email campaigns that nurture existing customers and promote complementary products—improve your repeat purchase rates with strategic follow-up.
How to calculate repeat purchase rate?
Repeat purchase rate is calculated by dividing customers who made multiple purchases by total customers, then multiplying by 100. Formula: RPR = (Customers with 2+ Purchases ÷ Total Customers) × 100. For example, if 300 out of 1,000 customers made repeat purchases, RPR = (300 ÷ 1,000) × 100 = 30%.
How to calculate RPR?
Calculate RPR using: RPR = (Number of Repeat Customers ÷ Total Number of Customers) × 100. Track this metric over specific time periods (monthly, quarterly, annually). Higher RPR indicates stronger customer loyalty and business sustainability. Compare against industry benchmarks and monitor trends to identify improvement opportunities.
How to calculate the repurchase rate?
Repurchase rate calculation: Repurchase Rate = (Customers who bought again ÷ Total customers from previous period) × 100. This measures what percentage of customers return to make additional purchases. For subscription businesses, track monthly; for retail, track quarterly or annually based on typical purchase cycles.
How do you calculate the purchase rate?
Purchase rate can refer to conversion rate or repeat purchase rate. Conversion rate = (Purchases ÷ Website Visitors) × 100. Repeat purchase rate = (Repeat Customers ÷ Total Customers) × 100. For specific products: Product Purchase Rate = (Product Sales ÷ Total Sales) × 100. Choose the metric that aligns with your business objectives.
30% RPR vs 70% with Better Follow-Up
Transform your repeat purchase rate through strategic customer communication. Our cold email tools help you stay connected with customers, promoting additional purchases and building long-term loyalty.
7-day Free Trial |No Credit Card Needed.
Low Repeat Purchase Rate? Improve Customer Communication
 repeat purchases through consistent customer engagement and strategic follow-up. Our cold email platform helps you nurture existing customers, promote complementary products, and increase lifetime value.
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