Social Media Campaign ROI Calculator
Calculate and analyze your social media campaign performance
Campaign Metrics
Beyond ROI Calculations: Lead Conversion
Social media creates awareness. Cold email closes deals. Bridge the gap with our outreach platform.
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How can I scale my social media leads into consistent revenue?
While social media generates awareness, converting leads requires targeted outreach - try our cold email software to nurture prospects into customers. Start Free Trial
What is a good ROI percentage for social media campaigns?
A 5:1 ratio (500% ROI) is considered excellent, meaning you earn $5 for every $1 spent HootsuiteHubSpot. However, even a 3:1 ratio can be profitable depending on your industry and campaign goals.
How do I calculate social media ROI if my goals aren't direct sales?
Assign monetary values to non-sales outcomes like leads ($50 per lead), email signups ($10 each), or brand awareness impressions How to Calculate Social Media ROI - A Complete Guide. Track conversions through dedicated landing pages with UTM parameters.
What costs should I include when calculating social media ROI?
Include all expenses: ad spend, content creation costs, team hours (multiply by hourly rates), social media tools subscriptions, and any freelancer or agency fees. Calculate costs on a per-campaign basis for accuracy How to define an actionable social media ROI for your business.
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