Web Traffic Cost Calculator
Calculate and analyze your website traffic acquisition costs
Traffic Metrics
From Traffic Costs to Direct Connections
Your traffic analysis shows the opportunity - now use targeted cold email to reach prospects without paying per click
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What's the most cost-effective way to drive qualified web traffic for B2B companies?
Cold email outreach typically delivers the lowest cost per qualified visitor compared to paid advertising, often achieving 80% lower acquisition costs than PPC campaigns. Get cost-effective traffic with cold email →
How do I calculate the true cost of my web traffic?
Divide your total advertising spend by the number of visitors generated. For example, if you spent $1,000 and received 500 visitors, your cost per visitor is $2. Include all campaign costs like ad spend, creative development, and management fees for accurate calculations.
What's the difference between CPC and CPM in web traffic costs?
CPC (Cost Per Click) charges you for each click to your website, while CPM (Cost Per Mille) charges per 1,000 ad impressions. CPC is better for driving traffic, while CPM is ideal for brand awareness when clicks aren't the primary goal
What is considered a good cost per click for web traffic?
Good CPC varies by industry, but generally ranges from $1-$3 for most sectors. B2B typically sees $2-$5 CPC, while competitive industries like legal or insurance may see $10+ CPC. Compare against your conversion value to determine profitability.
Optimize Beyond Paid Traffic Costs
While you're calculating traffic expenses, build a pipeline of qualified prospects through strategic cold email outreach
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Stop Overpaying for Web Traffic
Cold email delivers qualified visitors at 80% lower cost than paid ads while building direct relationships with prospects