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YouTube Ad Budget Calculator | SalesSo

YouTube Ad Budget Calculator

Calculate your YouTube advertising budget and estimate campaign performance.

Campaign Settings

Maximum amount to spend per day

Number of days to run the campaign

Select your ad format

Performance Metrics

Target cost per view

Select your currency

Budget Analysis

Total Budget: $0.00
Estimated Views: 0
Views per Day: 0

Campaign Insights

Ad Format Tips

Skippable ads typically have lower CPV but higher view rates

Best Practices

Start with a test budget and optimize based on performance

Watch Out For

Actual CPV may vary based on targeting and competition

Calculate YouTube Budget, Then Compare

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What's more cost-effective than YouTube advertising for B2B?

While YouTube ads cost $0.10-0.30 per view with uncertain B2B targeting, cold email reaches decision-makers directly at 90% lower cost—reduce your B2B acquisition costs dramatically.

How much does 1 YouTube ad cost?

One YouTube ad view typically costs $0.10-$0.30, depending on targeting, competition, and ad format. TrueView ads charge when viewers watch 30+ seconds or interact with the ad. Display ads cost $0.30-$2.00 per click. Daily minimums start at $10, making total campaign costs vary widely based on audience size and duration.

How do you calculate the budget for YouTube ads?

Calculate YouTube ad budget using: Daily Budget = Target Views × Average CPV (Cost Per View). For example, 1,000 daily views at $0.20 CPV = $200 daily budget. Monthly budget = Daily Budget × 30. Factor in campaign duration, audience size, competition levels, and conversion goals for accurate budget planning.

How much does a 6 second YouTube ad cost?

A 6-second YouTube bumper ad typically costs $1-3 per 1,000 impressions (CPM), not per view. Since viewers can't skip these ads, you pay for impressions rather than engagement. For 100,000 impressions, expect to pay $100-300. Bumper ads work best for brand awareness rather than direct conversions.

What is the formula for YouTube ads?

YouTube ad cost formula: Total Cost = Target Impressions × CPM ÷ 1,000 (for impression-based ads) or Target Views × CPV (for view-based ads). Budget planning formula: Required Budget = (Target Conversions ÷ Conversion Rate) × CPC. Include 20-30% buffer for optimization and testing phases.

What factors affect YouTube advertising costs?

YouTube ad costs depend on target audience competitiveness, ad format choice, bidding strategy, video quality, audience demographics, geographic targeting, seasonal demand, and campaign objectives. B2B audiences typically cost more than consumer targeting. High-competition keywords and premium placements increase costs significantly.

$200/Day YouTube vs $20/Day Email

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YouTube Ads Too Expensive for B2B

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